Era of branding

When we visit the Easy day Mall we come across several products named great value products. It is obvious that all the things are not manufactured by Great Value. Perhaps they are procured and sold under their name by making handsome profits. Owning a brand is indeed a lucrative business. There is a near 100% value addition when wheat gets branded into Shakti Bhog Atta or Ashirwad Atta. In order to give a boast to their goods the primary producers need to come in contact with the brand companies. But If this contact gets established the small time retailers could face the danger of elimination. In Delhi there is a brand called Aggarwal sweets. The name is franchised after ensuring the quality. Thus several small time sweat shops got ignored. Unless the retailers learn the tricks of branding, they might face the danger of extinction in the future.
In a world where even our body is branded in terms of caste colour and creed, an unbranded thing in the market can only appear like an illegitimate child. When even our souls are not spared and are branded in terms of the religion to which we are born into, how can unbranded items survive in the market.